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Name: Shariff Juma
Professional name: Muzikal Sheriff
Base / Roots: Nairobi / Dandora
Rastyle: Founder & CEO

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Short biography

Shariff Juma, professionally known as Muzikal Sheriff, is a Kenyan reggae DJ, media entrepreneur and tech product builder born in Nairobi, Kenya. He was raised and lived in Dandora, Nairobi, until 2004. Founder & CEO of Rastyle, he brings systems thinking developed in apparel manufacturing to music, media, events and technology. His professional DJ career began in 2006.

Medium biography

Shariff Juma, professionally known as Muzikal Sheriff, is a Kenyan reggae DJ, media entrepreneur, event curator and tech product builder, and Founder & CEO of Rastyle. Born on 23 February 1981 in Nairobi, Kenya, he was raised and lived in Dandora, Nairobi, until 2004. His professional story spans manufacturing, entertainment and technology.

He began DJing as a hobby around 2001 and joined Baraka Apparels, later Africa Apparels, around 2002 under the AGOA export framework. Progressing from Quality Checker through Quality Controller, Quality Inspector and Production to Production Manager-level responsibilities, he developed strengths in workflows, reporting, planning and process improvement.

His professional club DJ journey began in 2006 at Club Hedgehog in Jerusalem, Nairobi, which is now permanently closed. He combined manufacturing by day with DJing at night until burnout led him to leave apparel around 2015/2016. Firehouse began in December 2009 and became Rastyle Limited on 2 February 2015.

His subsequent radio, events and product-building work continues that operational foundation. Technology is a newer medium for systems thinking established long before his digital ventures.

Selected television & media appearances